Rinsed Releases Latest Quarterly Car Wash Industry Report

July 23, 2025 – New York, NY – Rinsed has released its latest quarterly Car Wash Industry Report, offering fresh insights drawn from nearly 3,500 car wash locations.

In 2025Q2, total same-store sales revenue grew 5.6% year-over-year. While this marks a slowdown compared to the unusually high growth seen in the previous two quarters, it still represents a healthy increase.  Previous quarters were boosted by a rare surge in retail revenue, but this quarter’s results highlight the growing stability and reliability of membership revenue for the industry.

Membership revenue rose 15.2% year-over-year, maintaining the strong performance seen in recent quarters. This steady growth continues to offset fluctuations in retail revenue and ensures total revenue growth remains strong.

Retail revenue, however, declined 11.9% year-over-year, even with a 3% increase in price per retail wash. The decline was primarily driven by a drop in wash volume. Not only were there fewer retail customers overall, but those who did come washed less frequently. This decrease in volume was observed across all customer segments, including former members, repeat retail customers, and new retail customers.

Several factors contributed to the decline in wash volume. Broadly, consumer confidence in the U.S. economy has declined in recent months. More specifically to the car wash industry, weather patterns played a notable role. When analyzing days with precipitation, Rinsed found that the typical car wash location experienced a 10% increase in days with precipitation in 2025Q2 compared to 2024Q2. This shift in weather patterns is correlated with retail customer behavior and revenue.

The report also analyzed average conversion rate, segmenting locations based on their number of active monthly members. Car washes with more active members per site had the strongest conversion rate, a sign of the strength and maturity of their membership programs. While the segment with the most members per site saw a slight dip in conversion rate compared to 2025Q1, performance remained overall healthy at 13.6% this quarter. 

Churn increased slightly in 2025Q2, with total churn rising to 7.7%. Voluntary churn reached 4.7%, likely influenced by many of the same factors impacting retail performance, such as shifting consumer behavior and economic uncertainty. Credit card churn also rose to 3%. While credit card churn is often involuntary, there is a subtle voluntary element as well. For example, some customers may choose not to update an expired card, effectively allowing their membership to lapse. This blend of factors may help explain the uptick in both types of churn this quarter.

Customer sentiment remained strong, with an average Net Promoter Score (NPS) of 56.3 across car wash locations. NPS is a widely used measure of customer satisfaction and loyalty. Customers are asked, “How likely are you to recommend this car wash to a friend or colleague?” and respond on a scale from 0 to 10, where 9-10 are Promoters and 0-6 are Detractors . The score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a range from -100 to 100. While 56.3 is a slight dip from previous quarters, it’s still a strong result that reflects high customer satisfaction in the industry. 

To view the full report and stay up to date with the latest car wash industry trends, subscribe at rinsed.com/subscribe.

About Rinsed

Rinsed integrates directly with your POS, giving you the tools to grow memberships, reduce churn, and keep customers coming back. For more information, visit www.rinsed.com.