October 15, 2025 – New York, NY – Rinsed has released its latest quarterly Car Wash Industry Report, offering fresh insights drawn from nearly 3,500 car wash locations.
In 2025Q3, total same-store sales revenue grew 5.7% year-over-year, a healthy result, consistent with the steady growth seen last quarter and a sign of stability in the industry. While same-store sales growth in 2025Q3 was similar to 2025Q2, the drivers behind this growth shifted.
Membership revenue rose 10% year-over-year and remains the key driver of total revenue growth. However, retail revenue declined only 3% year-over-year, a sharp contrast to the nearly 12% decrease reported in 2025Q2. In 2025Q3, the growth of price per retail wash remained consistent with previous quarters, indicating that the decline in retail revenue was driven by demand rather than price. There were fewer unique retail customers visiting the washes, driving the decline in retail revenue growth.
The report measures operators’ success in converting retail customers into members by showing conversion rate broken out by average members per site. In 2025Q3, car washes with more than 4k members converted at 11.1%, car washes with 2k-4k members converted at 10.0%, and car washes with less than 2k members converted at 2.4%. Conversion rates in 2025Q3 were nearly identical year-over-year, with strong consistency across all segments.
In 2025Q3, voluntary churn was 4.7%, credit card churn was 2.9% and total churn was 7.6%. While total churn increased nearly 5% year-over-year, churn was nearly identical quarter-over-quarter, suggesting that churn trends may be leveling off.
The final metric analyzed in this report was lifetime value (LTV), measuring revenue generated over the first 36 months for both members and retail customers. Retail customers were further segmented to show the LTV of all retail customers (including one-time and repeat washers) versus repeat customers only. Repeat retail customers generated $104 in their first 36 months, but when one-time washers were included in the analysis, the lifetime value dropped to just $64. By comparison, a typical member generated $444 in the same period, highlighting that the membership model is central to long-term revenue growth and sustainability.
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About Rinsed
Rinsed integrates directly with your POS, giving you the tools to grow memberships, reduce churn, and keep customers coming back. For more information, visit www.rinsed.com.